Identify company goals and objectives.
Develop investor relations goals and objectives (including strategies, actions and associated budgets) as they support overall company goals and objectives, such as:
- Increase visibility in the financial community
- Decrease stock price volatility
- Make a public offering of stock
- Increase/decrease percent of stock owned by institutional investors or employees
- Attracting new or more analysts to cover the company.
Develop a communications plan to include such items as:
- Disclosure policy
- Definition of "material Information"
- Deciding who will be the company spokesperson
- Disaster plan
- Annual and quarterly report preparation
- Analyst contact/media contact
- Appropriateness of advertising
- Informing employees of stock movement or participation in stock plan
- Creating or enhancing mailing lists of target audience.
The foregoing outline of investor relations program development ideas is intended to serve as a starting point for firms that are initiating or refining their IR efforts. To receive further information about which IR activities may be best suited for your firm, please call (734.420.3174) or send us an email at rein@nomm.com
Return to IR NetSources Copyright © 1997 Rein Nomm & Associates, Inc.